NIKE
UZI is a Chinese e-sports legend who was forced to retire early due to health issues.
After working with Nike to improve his health, Nike asked him if he wanted to run a 10k in the Paris Olympics’ Marathon Pour Tous. He said no. I’ll run the full marathon.
This NIKE original documentary follows every step of UZI’s journey from never running to his first-ever full marathon. The film launched 3 days after the race and got 6.8 million views on BiliBili (Chinese streaming site) alone in 72 hours.
Starring: UZI
Agency: Wieden+Kennedy Shanghai
Creative Directors: Daniel Chen, Zhong How
Production: King Production
Director of photography: Eden An
Editor: Bing, Song Yang
Music: BigKnows
Mixing: CODA
Colorist: Yokat